Marketing Communication

Bitcoin Price Approaches All-Time-Highs as Demand Surges

03 December 2020

The price of bitcoin is undergoing a parabolic price rally. As bitcoin nears its all-time high—$19,800, reached on 17 December 2017—we took a closer look at how the current rally compares to the days leading up to its previous peak, and we believe that there are notable differences. While the 2017 bitcoin rally was driven by higher volumes, likely due to retail demand, the 2020 price rally so far has been driven by lower volume. We believe the 2020 rally is driven more by institutional allocation and that investing in bitcoin has become less speculative in nature, which indicates bitcoin’s increasing status as a store of value and suggests further potential adoption.

Bitcoin Price’s All-Time High—2017 and Now

We believe that an analytical framework focusing on volume-weighted average price is a good way to study past and future all-time-highs for bitcoin. We studied the hourly volume-weighted average prices four days before and four days after bitcoin reached its all-time-high of $19,800. The average price with the four-day buffer was $17,595.

Bitcoin Price Around 2017 Rally

Source: CryptoCompare. Data as of 24 November 2020.

We then created a similar chart for 2020 using bitcoin price data for 24 November and the four days preceding. While bitcoin is getting close to its all-time-high, we remark that the four-day average price of $18,547 has already surpassed the comparable 2017 average of $17,595. While the volumes so far seem somewhat lower than in 2017, we believe that one may consider the 2020 November four-day average price a new all-time-high.

Bitcoin Price in Its 2020 Rally

Source: CryptoCompare. Data as of 24 November 2020.

We further note that in 2017, there were many trading platform outages around the all-time-high, and trading platforms were less scalable and mature. Therefore, we believe that the four-day average period approach is a suitable way to determine an all-time-high. In 2020, trading platforms, market integrity and execution capacity have generally evolved due to institutions entering the asset class and demanding higher quality services.

This Time Is Different: An Institutional Bitcoin Rally

We believe that the 2020 bitcoin price rally is likely more institutionally driven. There have been several significant institutional developments and adoption in bitcoin this year:

On the regulatory front, the Office of the Comptroller of the Currency (OCC) published a letter in late July, clarifying the authority of national banks and federal savings associations to provide cryptocurrency custody services for customers. The OCC letter significantly de-risks interaction with digital assets for banks and institutions.¹
On the treasury front, a number of public and private companies started investing in bitcoin as an alternative to holding cash on their balance sheet. Microstrategy announced the purchase of 21,454 bitcoins at an aggregate purchase price of $250 million on 11 August 2020.² On 8 October 2020, Square announced that it has purchased approximately 4,709 bitcoins at an aggregate purchase price of $50 million.³
On the payments front, we note that the current rally is supported by PayPal’s launch of a new service enabling bitcoin and digital asset buying and selling to its network. PayPal services 26 million merchants and 346 million clients globally. SoFi, Robinhood and other major financial companies offer similar solutions. Banks are also looking to offer bitcoin exposure to compete with fintech offerings in order to retain and grow client-base.⁴

To conclude, we believe that the 2020 bitcoin price rally is institutional, rather than retail, driven. In our view, investing in bitcoin is now less speculative due to its increasing status as a store of value, and we believe that there is potential for further adoption.

We would like to thank Quynh Tran-Thanh and Jimena Leon from CryptoCompare for the data and discussion on the matter.

¹Source: https://www.occ.gov/news-issuances/news-releases/2020/nr-occ-2020-98.html

²Source: https://www.businesswire.com/news/home/20200811005331/en/MicroStrategy-Adopts-Bitcoin-as-Primary-Treasury-Reserve-Asset

³Source: https://squareup.com/us/en/press/2020-bitcoin-investment

⁴Source: https://newsroom.paypal-corp.com/2020-10-21-PayPal-Launches-New-Service-Enabling-Users-to-Buy-Hold-and-Sell-Cryptocurrency

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