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Marketing Communication

A Time of Tariffs Highlights the Wisdom of Diversification

12 March 2025

It’s a volatile and uneasy period in stock markets. The uncertainty surrounding the U.S. administration’s back-and-forth tariff decisions, particularly with China, Canada, Mexico and potentially the EU, has raised the prospect of a trade war that could undermine global economic growth, unsettling markets everywhere.

I am a supporter of free trade, happy to live in a globalized world where trade is more international than ever. Personally, I believe the growth of trade between nations has played a strong part in the greater prosperity enjoyed by today’s generation.

Unfortunately, though, America is moving towards a time of protectionism. Already, that has led to the gains that U.S. equities had made since the presidential election last November unwinding. Some market analysts also question whether the theme of American exceptionalism, often represented by the success of US companies, particularly in the tech sector, has been overstated.

Against this backdrop, the case for diversification in investment portfolios is getting louder. Traditional market capitalization-weighted indices have become dangerously concentrated in U.S. equities in general and the ‘magnificent 7’ tech stocks especially. Might it be prudent to opt for more diversified, equal-weighted indices instead?

Going back in Time: Historic Development of Tariffs

Fears about tariffs are well founded. There’s consensus among economists that protectionism harms economic growth and stability. For instance, a study using data from the IMF Research Department showed the negative effect of tariffs on countries’ output growth over the 50 years from 1963 to 2014. The charts below show how tariffs have fallen in the period and the negative average impact of tariffs on output in 151 countries.

Tariffs Decline Over Time (%)

Note: Tariff data is based on product-level data aggregated by country, with weights determined by each product's import share. Tariffs are averaged across income groups, with AM = advanced economies, EM = emerging economies, and LIC = low-income developing countries.
Source: “Are tariffs bad for growth?”. 2020. Data compiled by IMF Research Department with underlying sources: WITS, WDI, WTO, GATT, BTN.

The Effect of Tariffs on Output Growth (%)

Years After Tariff Increase

Note: Annual output growth after tariff hikes (percent), averaged across countries with significant tariff increases. (greater than one-third standard deviation, or a 3.6 percentage point change)
Source: “Are tariffs bad for growth?”. 2020. Data compiled by IMF Research Department with underlying sources: WITS, WDI, WTO, GATT, BTN.

Excessive Concentration

I would not say that U.S. stocks are riding for a fall. Just that the lurch towards protectionism at a time when they are highly valued is a reminder of the risks. The MSCI World Index currently has more than three quarters (75%) of its value in North America. Investors from around the world have a lot of their wealth tied up there, especially in the ‘magnificent seven’ tech stocks that have been leading the AI revolution.

To my mind, the concentration of wealth in U.S. equities is one of the greatest risks facing investors today. Given these developments, investors may consider diversifying their portfolios to manage risk and reduce over exposure.

Regional Exposure in World Indices (%)

Country Revenue Exposure MSCI World Index (%)



Source: Morningstar Data as of 2025-02-28. It is not possible to invest directly in an index.

Has American Exceptionalism been Overstated?

Just to reinforce the case for diversification – once described by Nobel Prize winner Harry Markowitz as the “only free lunch” in investment – the performance of equities over the past volatile months has run counter to what was expected.1 At the time of last year’s presidential election, U.S. equities were widely expected to outperform.

Yet, as the chart below shows, it’s Europe that has outperformed in the last three months. Not only has Germany’s recent election prompted expectation of a fiscal stimulus but also the European Central Bank is thought to have more scope for interest rate cuts than the US Federal Reserve.

Regional Return Comparison: Last 3 Months – Solactive Sustainable World Equity Index vs. MSCI World Index

Source: Morningstar, Data period from: 2024-11-30 to 2025-02-28, Total Return in Euro. Past performance does not indicate future performance. It is not possible to invest directly in an index.

More broadly, though, the surprises of early 2025 highlight the difficulty of predicting markets – and the wisdom of being diversified in case the unexpected happens.

1 Source: The Journal of Finance . 1952.

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